What is it about Gigi's Cupcakes? The Broadway-based business draws fans from as far away as Memphis. Probably farther, but we can attest to the Memphians.
And now excitement is growing in Murfreesboro with word that Gigi's is opening a shop there, probably in October.
If this were being written by a woman, we would probably say that Gigi's creations are "to die for". Guys would probably say that Gigi's cupcakes "are damn good eatin'." Or some such.
The guy you hear in the video box is a Gigi's fan who was so inspired, he YouTube'd his purchase. Now THAT'S a fan.