Country music fans crowded downtown Nashville for the CMA Awards at the Sommet Center. Restaurants and clothing stores were busy throughout the weekend leading up to Wednesday's show. The financial relief could not come at a better moment for local businesses dealing with a sluggish recession. The Tennessean reports hotels were 90% filled this week, with room rates skyrocketing past $400 per night.
Cracker Barrel seized the opportunity by having country music star Alan Jackson sign autographs for fans at a temporary location open for only four days. The 'pop-up' location includes country music memorabilia and souvenirs. From Nashville International Airport to the Boots 'n' More store on Broadway, foot traffic has been constant throughout the week, gearing up for the awards show.